Credit Union Crm

Credit Union CRM. Build lasting member relationships.

360 degree member profiles, community engagement and more – meet and exceed your member expectations

Enable your agents to connect more, today

Automate your marketing, stay top of mind with your members and provide targeted offers to increase revenue and engagement.

Per-Agent Productivity

Lead Distribution
Sales Automation Designer
Guided Actions
Task Manager
Upsell/Cross-sell Engine

Marketing Visibility

Lead Scoring
Automated Email Drips
Borrower Journey Builder
Email/Website Tracking
Landing Page Designer

Referral Management

Referral Partner Portal
Co-Marketing Campaigns
Referral Source Tracking
Partner Activity Scores
Automated Updates

Why choose WPSCRM CRM for your Credit Union

Reduce member acquisition & ownership costs, and connect all your teams and core systems securely

Manage applications with a branded digital portal

wpscrm secure point-of-sale portal provides a web-based access point for your members to interact with their loan right from application through clear-to-close.

Members can easily complete a loan application, upload supporting documentation, eSign disclosures, and monitor the status of their loan — in a single, easy-to-use location.

Build an efficient member onboarding process

Ensure a smooth application experience for your prospects. Capture inquiries and applications with wpscrm self-serve, mobile-friendly application interface (forms and portals) or integrate your own. Applications can be resumed anytime, thereby enhancing prospect experience, and saving your agents’ time.

Onboard members faster with KYC verification

Ensure faster and efficient member onboarding. wpscrm add-ons like eKYC verification solution and Video KYC helps credit unions eliminate lengthy verification processes, reduce costs & fight fraud. Help your onboarding agents (both on and off the field), KYC reviewers, and verification teams stay on the same page.

Build and test all-purpose automations without IT Support

WPSCRM proprietary workflow designer lets you build member acquisition and engagement automations with a drag-n-drop editor

Build long-lasting mission driven relationships and enhance member experiences

Wpscrm marketing automation allows you to create lists with intelligent segmentation and send them targeted, personalized communications at the right time on the right channel. Build highly responsive landing pages and create stunning emails with pre-built templates.

Identify cross-sell/upsell signals

Provide all your sales teams – digital, call center, or field sales teams (relationship managers, verifications, collections, etc.) comprehensive details about their prospects. They’ll always know the existing products, credit history, and cross-sell opportunities, to build better relationships and sell more.

Help your member retention rates by identifying and acting upon cross-sell opportunities. For example, a home loan customer with an excellent credit repayment history who visits the car loan page on your website can be offered a pre-approved vehicle loan.

Increase Call Center Productivity by over 60%

Empower your call center teams to track and follow-up with members efficiently and enable faster resolution of requests. Complete member management, categorization, case prioritization, and detailed borrower, team & collections analysis.