CRM Marketing Automation Software
Make meaningful conversations a standard across all channels.
Loved by 2000+ customers worldwide
Let Your CRM Automation Platform
Do the Marketing Hustle
Understand your prospects, build lasting relationships, and increase ROI from all your
sales and marketing campaigns.
sales and marketing campaigns.
WhatsApp Marketing
Converse with prospects in real-time. Send marketing campaigns in bulk. Track delivery and reads. Set up autoresponders for inbound inquiries.
Lead Capture Automation
Collect leads from all your lead generation sources – website, chat, phone calls, ads, emails, and more–in real-time into your CRM.
Lead Nurturing
Create drip campaigns to nurture leads until they become sales-ready. Segment your list to send relevant and personalized messages.
Triggered Communications
Send messages to your prospects based on their activities on your brand assets and campaigns. Notify respective lead owners about the same.
BTL Marketing
A handy app for your on-ground campaigns. Create and manage field campaigns, generate verified leads, and measure performance in real time.
Campaign builders
Use our beautiful, ready-to-use email, WhatsApp, and landing page templates to run your campaigns in a minimum go-live time.
Drag and drop automation
Create communications automation for list segmentation, autoresponder, nurturing across different channels, and more in just a few clicks.
Easy integration
Connect the tools you love in just a few clicks. Ensure real-time data sync between all your sales and marketing tools.
Marketing Attribution
Deep dive into your campaign performance, monitor sources with the highest returns, and track the touchpoints that lead to conversions.
CRM + Marketing Automation:
The best of both worlds
Communicate effectively with your clients and deliver a consistent experience on the
channels of their choice – text, WhatsApp, email, call, chat, portals, social media,
and more.
channels of their choice – text, WhatsApp, email, call, chat, portals, social media,
and more.
Capture leads automatically
A single source of truth for all your sales and marketing leads. Integrate your lead gen sources with CRM to capture leads in real time. Qualify sales-ready leads and pass them on to your reps for follow-up. Create a separate list of marketing leads for nurturing.
Segment your marketing lists
Segregate your leads based on their demographic profiles, activities, interests, products they are interested in, or any other variables important to you. Ensure personalized and relatable communication with your prospects.
Just Drag-n-Drop to Accomplish
Anything, and Everything!
Custom coding—not needed. Tech expertise—not needed. What you really need is a
nice mouse pad to drag and drop to create landing pages, nurturing emails,
communications automation, remarketing list creation, and more.
nice mouse pad to drag and drop to create landing pages, nurturing emails,
communications automation, remarketing list creation, and more.
A single source of truth for all your sales and marketing leads. Integrate your lead gen sources with CRM to capture leads in real time. Qualify sales-ready leads and pass them on to your reps for follow-up. Create a separate list of marketing leads for nurturing.
Be it autoresponders for incoming inquiries or nurturing and triggered campaigns, automate communications with your prospects in just a few clicks. Personalize your message based on CRM data like the lead’s profile info, activity on the website or an ad, or basis their stage in the sales funnel.
Types of communication automation LeadSquared’s Marketing Automation CRM supports are:
Email marketing automation
WhatsApp marketing automation
Text marketing automation
Remarketing automation via Facebook, Google Ads, and other ad connectors
Custom automation via APIs
Nurture relationships with your clients from lead capture to closure. Use as it is or customize pre-built user behavior + engagement flows for important actions, like a pricing page view.
Track engagement and assign a score for every interaction with your brand. Garner interest and convert marketing leads into sales-qualified leads.
Follow Them, The Right Way!
Let your prospects know—as much as they need your services, you’re also equally
inclined to serve them. Keep an eye on how they interact with your brand and trigger
appropriate communication on appropriate channels accordingly.
inclined to serve them. Keep an eye on how they interact with your brand and trigger
appropriate communication on appropriate channels accordingly.
Track every action your prospects take and every conversation they have with your team – the webpages they view, the campaigns they interact with (email, text, social, or PPC), the phone conversations they have with your teams, and everything else in between.
Use this intel to:
Build trigger-based prospect communication workflows easily in LeadSquared’s CRM marketing automation solution.
Reach prospects on the channel of their choice – email, text messages, WhatsApp, phone calls — based on their activities, queries, or just periodically.
Increase CLV and reactivate dead leads through triggered campaigns.
Spot up-selling, cross-selling signals based on your prospect’s activities on your ads, websites, etc.
Trigger timely, personalized, and relevant campaigns accordingly.
A Handy Marketing
Automation App for Your BTL Campaigns
From creating to executing and measuring ROI from your on-ground campaigns, LeadSquared’s marketing automation app is the one-stop solution for all your offline campaigns.
Create BTL campaigns with location details, get approval, and get started on the fly.
Assign campaign activities to sales users.
Get leads assigned in your vicinity
Generate leads by entering details on the mobile app. Enable OTP verification to ensure that only authentic leads are captured and passed on to the sales team.
Analyze campaign performance, and calculate ROI on desktop or mobile app.
A Single Front-end for all your Marketing, Engagement, and Conversion Activities
Integrate WPSCRM with popular marketing and sales apps. With CRM + Zapier integration, create as many Zaps as you might need.
Automate lead capture from various sources (chat, landing page tools, 3rd party apps, etc.), and sync data with your CRM applications. Ensure a smooth sales or nurturing process flow henceforth.
Reduce CAC and Increase
ROI with Actionable Reports
Get prescriptive insights across lead sources, engagement campaigns, user journeys, and more.
Understand your visitor’s intent with a 360-degree user profile, behavior, activity, social tracking, and more.
Plan your ad budget smartly with marketing attribution reports.
Understand your visitor’s intent with a 360-degree user profile, behavior, activity, social tracking, and more.
Plan your ad budget smartly with marketing attribution reports.